How is this for stupidity?

I go to attempt to sign up for online access to a store card account, and I can't, I keep getting information invalid. And it clears out all the information required. It requires my entire social security number on their website.

It took 4 minutes and 30 seconds to get to a point in the system to be told to hold for the next available customer service representative. It included an advertisement I couldn't skip. And then I get told that in order to use the site, I have to have an email address registered prior to registering the account.

But that didn't work.  This time, I got smart. Before entering 1 to hear the prompts in English, I kept pressing 0.. after five times, I got the prompt to wait for the next representative. But she had to ask me all the same questions, which is complete spelling of my name, phone, address and ZIP, plus the last four of my social. Then she asked for my entire social security number, which apparently their system had one digit off.

They are a publicly traded company; their website should not be asking for my full social. This means I'm typing my full social security over the internet repeatedly. In the days of Deep Packet Inspection, this is no paranoid concern, but a genuine one.

And the irony of ironies... they have five challenge questions I have to complete to finish registering, all five.  And the answer fields are all obscured, as if they were a password. Now, you get to enter them twice, but WTF, people?  This is ridiculous. Two thirds of the questions they ask aren't relevant to me. The ones that are require multiple word entries, which makes it harder to remember.

And after all, in order to get emails related to my account, I must not only consent to emails related to my account, but anything else they want to send me.  It's worded in such a way that it suggests this includes third party offers. 

The company with this asinine system is World Financial Network National Bank, for Avenue.